How ZoomInfo Built a Community of Sales Pros

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · May 31, 2026 · 6m · transcript

In this episode, Lucas and Luna examine how ZoomInfo turned its customer base into a community of sales and marketing professionals. They explore the mechanics of the ZoomInfo Community, which now boasts over 50,000 active members contributing tips, data insights, and best practices. The hosts discuss how the company gamified participation, why it worked better than traditional user forums, and what other B2B brands can learn about building community around a data product. They also touch on the risks of community over-monetization and how ZoomInfo balanced openness with brand control. A…