How Buffer Built a Transparent Social Media Community

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · Jun 9, 2026 · 12m · transcript

Episode 40 of Community Marketing with Fexingo explores how Buffer, the social media scheduling tool, built a community around radical transparency. Lucas and Luna dig into how Buffer publishes its salaries, revenue, and diversity data publicly, turning customers into advocates. They discuss the specific numbers: 100% remote since 2015, a 4.1 Glassdoor rating, and how their open blog drove 100,000 monthly readers. Learn how transparency became Buffer's community marketing engine, generating trust, loyalty, and word-of-mouth growth—no ads needed. This episode offers a blueprint for brands…