Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How BMW Motorrad Built a 200,000-Member Brand Community
Lucas and Luna explore how BMW Motorrad built a 200,000-member brand community that drives loyalty, advocacy, and even product feedback. They break down the strategy behind the BMW Motorrad community platform, how it differs from traditional social media, and why it works so well for a niche audience of motorcycle enthusiasts. Along the way, they discuss the role of exclusive events, member-led rides, and the surprising way the community influenced the design of a production bike. No fluff, just a concrete case study in community marketing done right.
#BMWMotorrad #BrandCommunity…
The skinny
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