Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Discord Is Beating Facebook Groups for B2B Community
Lucas and Luna dig into the shift from Facebook groups to Discord and Slack for brand communities, focusing on Figma's 15,000-person mirrored Slack community. They explore why real-time chat beats forums for sticky engagement, how moderation scales, and what the data on return visits actually shows. Luna brings a striking stat: Discord users spend 2.5x more time in brand servers than in equivalent Facebook groups. A practical episode for any marketer wondering whether to build a community and where to host it.
#CommunityMarketing #Discord #Slack #Figma #BrandCommunity #B2BMarketing…
The skinny
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