How Reddit AMAs Became a Brand Community Marketing Tool

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · Jun 4, 2026 · 10m · transcript

Reddit AMAs have evolved from quirky internet curiosities into a legitimate brand community marketing channel. In this episode, Lucas and Luna break down exactly how the 'Ask Me Anything' format works for brands, using the specific example of how the skincare brand Drunk Elephant ran a series of AMAs that drove both engagement and sales. They look at what makes a great AMA — authenticity, specificity, and a willingness to answer hard questions — and contrast it with the failed AMAs that backfired. They also discuss how smaller brands can use AMAs on Reddit, Discord, or even LinkedIn…