Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Brands Can Monetize Their Communities Without Selling Out
In this episode, Lucas and Luna explore how brands can generate revenue from their communities without alienating members. They examine three models: the freemium-to-premium path used by the newsletter platform Substack, the merchandise-led approach of the gaming community Discord server Pixelborn, and the affiliate-driven strategy of the fitness community FitFanatics. Specific numbers include Substack taking a 10% cut on paid subscriptions and Pixelborn earning $1.2 million annually from exclusive merch. The hosts debate whether charging for access undermines trust and share tips for…
The skinny
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