Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Airbnb Hosts Built a Marketing Army
Episode 15 of Community Marketing with Fexingo explores how Airbnb turned its hosts into an unpaid, passionate marketing network. Lucas and Luna break down the launch of Airbnb's 'Host Stories' campaign in 2015, which generated over 10 million organic social impressions in its first year. They discuss why user-generated content from hosts outperforms professional ads, how Airbnb's community guidelines foster authentic sharing, and the key metric: a 400% higher conversion rate on listings with host-generated content. The episode also touches on the tension between control…
The skinny
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