Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Community-Driven Content Calendars Build Brand Loyalty
In this episode, Lucas and Luna explore how brands like Trello and Asana use community-sourced content calendars to keep their audiences engaged and loyal. They discuss a specific tactic: the 'Monthly Challenge' calendar that Trello launched in 2025, which invited users to submit productivity tips for each day. The challenge drove a 40% increase in user-generated content and a 15% bump in monthly active users within three months. Luna challenges Lucas on whether this works for smaller brands, and they dig into the numbers behind a 10-person startup that replicated the approach with…
The skinny
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