How a Pet Supply Brand Built a Community That Competes With Chewy

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · Jun 17, 2026 · 8m · transcript

In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a small pet supply brand, Bark & Beyond, built a thriving community on Discord and Slack that now rivals Chewy's customer loyalty. The story centers on their founder, Mia Torres, who started a simple Slack group for local dog owners in Austin, Texas, in 2022. By 2026, that group has grown into a 120,000-member community spanning multiple platforms, generating 40% of the brand's revenue through member referrals and co-created product designs. We break down the specific tactics they used: the 'pack…