Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Became a Market Research Machine
Lucas and Luna explore how one B2B software company turned its 150-person Slack community into a market research machine that generates actionable insights faster than any traditional agency. They break down the specific system the community manager built: weekly 'hot take' threads, a private channel for competitive intel, and a quarterly survey that gets a 70% response rate. Lucas explains why the community's research output actually improved the company's product-market fit score by 12 points in six months, and Luna questions whether this approach scales beyond…
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