Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 50-Person Slack Group Replaced a Million-Dollar Agency
Most B2B companies hire agencies to generate leads. But a cybersecurity startup called ShieldLayer tried something different: they started a 50-person Slack group for chief information security officers. No sales pitches, no product demos — just honest, peer-to-peer discussion about security threats. Within 18 months, that tiny group had generated over $8 million in closed-won revenue, completely replacing the company's external marketing agency. Lucas and Luna break down exactly how they did it: the invitation-only membership model, the 'no product talk' rule, the weekly…
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