How Notion s Community Sprint Drove a Million Sign-Ups

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · Jun 28, 2026 · 11m · transcript

Lucas and Luna break down how Notion used a community-driven product sprint to generate over a million new sign-ups in just two weeks. They examine the mechanics behind the Notion Champions program, the psychology of shared templates, and why this approach worked better than paid acquisition for a productivity tool. The episode includes specific numbers on user retention and template-sharing loops, plus a look at how other companies could adapt the model without a massive budget.

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