Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Brand Community Becomes a Product R&D Engine
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a 200-person Discord server helped a B2B SaaS company replace its entire product research function. They break down the specific mechanics: weekly feedback threads, a voting bot for feature requests, and a private alpha channel where power users test new builds. The results? Faster iteration cycles, zero-cost user testing, and a product roadmap shaped entirely by paying customers. Lucas shares how one company saved over $200,000 annually on user research agencies, while Luna highlights the risks of over-relying on…
The skinny
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