Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Figma Built a Design Community That Markets Itself
Lucas and Luna dig into how Figma turned its design tool into a thriving community of millions — not through ads, but by empowering users to create and share plugins, templates, and tutorials. They explore the company's early bet on open-source collaboration, the rise of Figma Community as a discovery engine, and how user-generated content drives both retention and acquisition. Drawing on specific numbers — like 4 million registered users by 2021 and 400,000 shared templates — they unpack a model that any brand can borrow. This episode is a masterclass in letting your most passionate…
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