Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Craft Gin Brand Built a Community That Sells Itself
Most alcohol brands rely on distribution deals and celebrity endorsements. But a small craft gin distillery in Portland, Oregon called Stillhouse Spirits took a different route: they built a private Slack community for home bartenders, cocktail enthusiasts, and DIY mixologists. Within 18 months, that community generated over $1.2 million in direct sales — without a single traditional ad. In this episode, Lucas and Luna unpack how Stillhouse turned a few hundred passionate home mixologists into a peer-to-peer sales force, why they chose Slack over a branded app, and the surprising role of…
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