Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 50-Person Slack Group Tested 12 Pricing Models in 2 Weeks
In this episode, Lucas and Luna explore how a small, tight-knit Slack community of 50 power users helped a B2B SaaS company rapidly test 12 different pricing models in just two weeks. They walk through the specific methodology—from Vickrey auctions to Van Westendorp surveys—and how the feedback directly shaped the company's final pricing tier. Along the way, they discuss why small, engaged communities often outperform large focus groups for pricing decisions, and what it takes to build that level of trust and candor. If you've ever wondered how to use a community to de-risk pricing…
The skinny
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