Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How Zwift Built a Virtual Community That Rides Together
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how Zwift, the indoor cycling platform, built a 5-million-member community that turns solo workouts into social rides. They break down Zwift's gamified group rides, the 'ride leader' volunteer program that scaled moderation, and how community-driven events like the Tour of Watopia drive engagement without traditional advertising. Lucas explains the key metric: Zwift's 40% monthly active user rate in a category notorious for churn, and why the community layer adds $15 of perceived value per user per…
The skinny
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