Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 500-Member Slack Community Drives 10 Million in Revenue
Most brands think community needs millions of members to matter. This episode zooms in on a B2B software company that built a Slack community of just 500 paying members — and that community drives over $10 million in annual recurring revenue. Lucas and Luna unpack the specific mechanics: the role of a dedicated community manager who answers questions within 15 minutes, the tiered membership model where free users eventually pay $2,000 a year for direct access to product teams, and the surprising metric of how a single community thread led to a feature that closed $500,000 in new deals. No…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.