Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 500-Person Slack Group Replaced a 7-Figure Agency
In this episode, Lucas and Luna dig into the story of a B2B SaaS company called Reworked that replaced its $1.2 million annual PR and content agency with a 500-member Slack community. They break down how the community generated over $800,000 in earned media value in its first year, the specific mechanics of member-driven content creation, and why the company's head of community intentionally kept the group small. The conversation covers measurement frameworks, the tension between scale and intimacy, and what happens when customers become your most effective marketing channel. If…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.