Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How MasterClass Built a Community of Lifelong Learners
In this episode, Lucas and Luna explore how MasterClass transformed from a library of celebrity-taught video lessons into a thriving community of over 100,000 paying members. They break down the specific mechanics: the class-specific discussion groups, the 'Office Hours' live sessions, and the user-generated study clubs that formed organically on platforms like Discord and Reddit. Lucas shares data on how community engagement boosted retention by 40% and drove word-of-mouth referrals. Luna challenges whether the model can scale without diluting the premium feel, and they examine how…
The skinny
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