Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 1000-Member B2B Slack Community Drives 50 Million in Revenue
Most community builders obsess over user count. But what if the most valuable communities are actually the smallest? Lucas and Luna dive into the story of a B2B SaaS company that built a 1,000-member Slack group generating $50 million in annual revenue — 10% of total company revenue from less than 0.1% of users. They unpack the specific mechanics: a strict invite-only policy, tiered access based on customer spend, a weekly 'power hour' where executives answer every question, and a deliberate culture of saying 'no' to free riders. The episode also explores how this approach…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.