Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a Pool Supply Company Built a Community That Drives 70 Percent Repeat Purchases
In episode 84 of Community Marketing with Fexingo, Lucas and Luna dive into a surprising community success story: Leslies PoolMart, a brick-and-mortar pool supply retailer that built a thriving customer community. Lucas breaks down how Leslies leveraged its in-store expertise to create a forum where pool owners share water chemistry tips, troubleshoot equipment, and recommend products — driving a 70% repeat purchase rate among active members. He explains the key mechanics: a simple 'Water Analysis' dashboard that turns a chore into a game, seasonal challenges that keep engagement…
The skinny
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