Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 400-Person Discord Replaced a Full CRM Team
In this episode of Community Marketing with Fexingo, Lucas and Luna explore how a B2B SaaS company replaced their entire CRM and email marketing team with a 400-member Discord server. They break down the specific playbook: using community announcements as newsletters, automated onboarding DMs as drip campaigns, and member-created threads as support tickets. Lucas explains how the company saved $350,000 annually in salaries and software costs while actually improving conversion and retention. Luna challenges whether this model scales beyond niche B2B, and Lucas shares the one metric that made…
The skinny
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