Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
How a 500-Member B2B Community Used Ambassador Roles to Boost Active Participation by 60 Percent
In Episode 135 of Community Marketing with Fexingo, Lucas and Luna explore how a 500-member B2B software community overcame the plateau of passive membership by launching a structured ambassador program. They break down the program's three tiers: News Shapers (curating content), Connectors (introducing members), and Mentors (helping newcomers). Within three months, weekly active users jumped 60 percent, and the number of messages sent per active member rose 35 percent. The hosts discuss why giving members responsibility rather than rewards led to higher engagement, how the community…
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