Shows / Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
Episodes
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceBuilding a Brand That Feels Like a Friend: White Castle’s Jamie Richardson on Cultural Resonance
How does a 100-year-old brand stay relevant across generations while building the kind of consumer loyalty that lasts? In this episode of Cultural Fluency…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceHow Synthetic Audiences Are Changing Consumer Research | A Cultural Fluency Makers Compilation
Synthetic audiences are changing the way brands approach consumer research, offering new ways to test ideas, accelerate learning, and generate insights. But as…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceAI Has More Answers. Humans Still Need to Ask the Right Questions with Kajoli Tankha
AI is transforming how organizations understand consumers, conduct research, and turn insights into action. But as the tools become more powerful…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceCulturally Fluent AI is the Best AI - A Cultural Fluency Makers Compilation
AI is transforming the way marketers understand consumers, process data, personalize experiences, and bring ideas to life. As these capabilities expand, the…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceFrom Dollar General to Dill Pickle: How PepsiCo’s Ciara Dilley Reads Consumer Culture
After years of algorithms and individual screens, Ciara Dilley sees a shift coming, back to real people, in real rooms, together. On this week’s episode of…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceTrends Fade, Culture Compounds: Pankaj Chopra on the New Rules of Consumer Data
AI is transforming how organizations collect, analyze, and act on data, but technology alone cannot explain people. In this episode of Cultural Fluency Makers…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceHow to Spot a Cultural Shift Before Everyone Else with Lipton’s Reshma Dhati
Culture moves at the speed of a social feed. Corporate innovation rarely does. In this episode of Cultural Fluency Makers, David Wellisch sits down with Reshma…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceCustomer Data vs. Consumer Understanding: The Difference That Drives Growth | Catherine Berger
As marketing teams race to adopt AI, Catherine Berger argues that human curiosity and cultural understanding matter more than ever. In this episode of Cultural…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceCultural Relevance Is Authenticity in Action | Koley Corte
What does it take for a 150+ year-old global brand to stay culturally relevant in an AI- driven world without losing its authenticity? In this episode of…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceStop Designing for One Market: Global Marketing with Natalie Wills - Cultural Fluency Makers
What if the most important marketing skill isn't creativity or data fluency, but the ability to genuinely understand people who are nothing like you? Natalie…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceClosing the Proximity: How Google Connects Brands to Consumer Passions with Daryl Butler
Daryl Butler has spent his career doing one thing exceptionally well: helping brands show up in ways that feel real. As VP of Marketing Global Brand…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceThe Best Advice from Top Marketing & Insights Leaders - Compilation Episode
In this special compilation episode of Cultural Fluency Makers, we’re bringing together some of the most powerful career advice shared by our guests. From CMOs…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceBeyond the Buyer: The Power of Cultural Intelligence in Marketing with Tobias Puehse
The key to better marketing isn’t understanding customers. It’s understanding people. In this episode of Cultural Fluency Makers, Tobias Puehse, SVP of…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceLegacy Reborn: Purpose, Trust, and Transformation with Keith Clark
Keith Clark, Chief Marketing Officer of Mutual of Omaha, shares powerful insights on bridging generational gaps, the strategic value of "structural freedom,"…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceTransforming Brands Through Cultural Truths with Mark Edmonson
Mark Anthony Edmonson, Chief Marketing Officer of GoGo squeeZ North America, shares powerful insights on emotional brand building, AI-driven marketing, and…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceWin Hearts, Minds, and Day One Lists: A Global Marketing Retrospective
In this special compilation episode, we revisit some of our most compelling conversations from the past year to unpack the rapidly shifting landscape of…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceHearts, Minds, and Mirrors: Reflecting the Diverse American Experience | Tania Missad
Tania Missad explores how cultural understanding serves as the core of growth for global organizations. She details her transition from consumer packaged goods…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceBlending Bold Flavors with Cultural Relevance: How Cava is Winning Hearts and Minds | Andy Rebhun
Andy Rebhun, the Chief Marketing and Experience Officer at Cava, a fast-growing restaurant group with over 370 units, draws on his executive experience from…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceMastering the Mix for Cultural Relevance: Data, Creativity, and the 80/20 Rule | Kevin Sherlock
Kevin Sherlock, Vice President of Marketing/General Manager, Laundry (ARM & HAMMER, OxiClean & Xtra) at Church & Dwight, to discuss the rapidly evolving…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceOperating at the Speed of Culture with Sally Barton of Mondelez International
Sally Barton, the US Marketing Excellence Lead at Mondelez International, explores the critical role of cultural intelligence in today’s fragmented consumer…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceLizzie Cohen & Radhika Duggal on Culture, Fans, and the Future of Soccer
Lizzie Cohen, Senior Vice President of Strategy and Business Intelligence, and Radhika Duggal, Senior Vice President and Chief Marketing Officer at Major…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceFrom Data to Meaning: The Art and Science of Insight at HP | Lance Hill
Lance Hill, Global Head of Insights, Analytics, and Measurement at HP, discusses the intersection of culture, data, and the future of work. Lance explores how…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceThe Power of Mental Availability in B2B and B2C Marketing with LinkedIn's Nicole Moreo
Nicole Moreo, Head of Customer Insights for North America at LinkedIn, deconstructs the complexities of modern marketing in both B2C and B2B landscapes. Nicole…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceFrom MLB to Comcast: Scott Weisenthal on Storytelling, Culture, and a Client First Mindset
Scott Weisenthal, the Global Head of Marketing and Insights at Comcast Advertising and a transformational leader with decades of experience at world-renowned…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceRisk, Relevance, and Relationships: 5 Marketing Leaders Decode Cultural Connection
In this special compilation episode of Cultural Fluency Makers, we are highlighting 5 marketing leaders who explore why inclusive marketing is essential for…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceDecoding the Why: How PepsiCo Uses Cultural Nuance to Build Brand Love | Kevin Moeller
Kevin Moeller, Head of Consumer Insights for Sparkling Brands at PepsiCo, discusses the essential role of cultural intelligence in a world of demographic…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceBeyond Likes and Shares: Real Global Connection with Carlos Madrazo
This episode features Carlos Madrazo, a dynamic leader celebrated for his passion for creating value, a keen eye for opportunity, and an unwavering commitment…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceFrom Barbie to Airbnb: A Deep Dive into Transformational Brand Strategy | Monica Dreger
In a discussion on the critical role of cultural intelligence in modern marketing, Monica Dreger, Global Head of Research and Innovation at Airbnb, emphasizes…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceSmashing Success: How Alvaro Luque Turned a Commodity into the #1 Preferred Brand in the Country
Alvaro Luque, the President and CEO of Avocados From Mexico, is credited with transforming a brandless commodity into a cultural icon and the leading avocado…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceEmbracing Humility and Human Connection in Branding | Douglas Zarkin
Doug Zarkin, an award-winning brand transformation expert known for his work with Victoria’s Secret PINK and Pearle Vision, shares insights on the evolving…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceFrom Game-Changing Insights to AI's "Grief Cycle" in Marketing | Pavi Gupta
Can a Brand Truly Grow Without Understanding the Culture Around It? In this episode of Cultural Fluency Makers, host David Wellisch and Pavi Gupta dive deep…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceNavigating Cultural Shifts in Business with Google Analytics Leader | Jiaxi Zhu
How crucial are cultural insights in today's data-driven world? Join host David Wellisch on this episode of Cultural Fluency Makers as he sits down with Jiaxi…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceFuture of Marketing: AI, Data, and Cultural Relevance | Tariq Hassan
What does it take to build inclusive, culturally relevant marketing in a rapidly changing world? Tariq Hassan, a veteran marketing executive with over 20 years…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceLeading Through Passion and Connections in Marketing | Cheryl Guerin
What does it take to build a global brand that connects with people on a deeply personal level? Award-winning marketing leader Cheryl Guerin, Executive Vice…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceNavigating Global Brand Strategy - Lauren Flanigan - Cultural Fluency Makers - Episode # 009
Lauren Flanigan, the head of Global Brands Refreshment Categories at Mondelez International, talks about the critical role of inclusive marketing in today's…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceAI and Authenticity in Marketing - Aarti Bhaskaran - Cultural Fluency Makers - Episode # 008
How can brands achieve true authenticity in an increasingly diverse world? Aarti Bhaskaran, Global Head of Research and Insights at Snap discusses her…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceIntegrating Insights and Innovation In Marketing and Brand Growth - Linda Bethea - Cultural Fluency Makers - Episode # 007
Linda Bethea, Chief Marketing Officer at Danone, explores the complexities of inclusive marketing. She highlights the importance of integrating inclusivity…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceFuture-Proofing Brands - Valda Coryat - Cultural Fluency Makers - Episode # 006
In this insightful and dynamic episode, David interviews Valda Coryat, the Vice President of North American marketing for condiments and sauces at McCormick…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceShowing Up and Making An Impact - Yin Woon Rani - Cultural Fluency Makers - Episode # 005
In this episode, host David Wellisch, interviews Yin Woon Rani, CEO of MilkPEP, a veteran marketer with over 25 years of experience. Yin discusses her career…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceNavigating Cultural Relevance in Modern Marketing - Marissa Solis - Cultural Fluency Makers - Episode # 004
This week's episode of Cultural Fluency Makers features Marissa Solis, the Senior Vice President of Global Brand and Consumer Marketing at the National…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceConnecting With Multicultural Consumers - John Mutterperl - Cultural Fluency Makers - Episode # 003
In this episode, John Mutterperl, Director of Consumer Insights at Campari America, discusses the significance of inclusive and multicultural marketing…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceCultural Relevance as a Growth Engine - Peter Blacker - Cultural Fluency Makers - Episode # 002
In this episode, host David Wellisch engages in a dynamic conversation with Peter Blacker the EVP, Streaming and Data Products, and Head of Diversity, Equity…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceHow to Thrive In The Age of Influence - Tina Tonielli - Cultural Fluency Makers - Episode # 001
In this episode, Tina Tonielli, the US and North American Lead, Consumer and Business Insights and Analytics at Haleon, joins host David Wellisch to discuss…
Cultural Fluency Makers: Unlocking Business Growth Through Cultural IntelligenceWelcome to Cultural Fluency Makers!
Welcome to Cultural Fluency Makers! Each week, we welcome leaders to share how they stay ahead of the ever changing consumer landscape. With today’s cultural…