Latest / Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
Decoding the Why: How PepsiCo Uses Cultural Nuance to Build Brand Love | Kevin Moeller
Kevin Moeller, Head of Consumer Insights for Sparkling Brands at PepsiCo, discusses the essential role of cultural intelligence in a world of demographic shifts and data revolution. Moeller explains how connecting with diverse consumer groups requires a deep understanding of cultural nuance to build "brand love" and drive strategy. He delves into the importance of empathy, cutting through the noise of fads to find lasting trends, and leveraging a full spectrum of data, from qualitative to AI, to understand what truly motivates consumers. Using Mountain Dew's recent brand transformation as a…
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