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Future of Marketing: AI, Data, and Cultural Relevance | Tariq Hassan
What does it take to build inclusive, culturally relevant marketing in a rapidly changing world?
Tariq Hassan, a veteran marketing executive with over 20 years of experience, most recently as Chief Marketing Experience Officer at McDonald’s discusses the evolving role of inclusive marketing in today’s shifting cultural and demographic landscape, the balance between data-driven insights and human intuition, and the unique challenges of connecting with youth and diverse audiences. Tariq highlights the need to personalize through data while preserving human connection and trust. He emphasizes…
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