Latest / Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
From Dollar General to Dill Pickle: How PepsiCo’s Ciara Dilley Reads Consumer Culture
After years of algorithms and individual screens, Ciara Dilley sees a shift coming, back to real people, in real rooms, together. On this week’s episode of Cultural Fluency Makers, David Wellisch sits down with Ciara Dilley, Senior Vice President of Growth Portfolio at PepsiCo, for a masterclass in turning cultural intelligence into measurable brand growth. Ciara has spent her career across Diageo, Kellogg, Campbell Soup, and now PepsiCo, and she brings a rare cross-cultural lens shaped by her own path from Ireland to Germany to Texas. In this conversation, she breaks down what cultural…
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