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Connecting With Multicultural Consumers - John Mutterperl - Cultural Fluency Makers - Episode # 003
In this episode, John Mutterperl, Director of Consumer Insights at Campari America, discusses the significance of inclusive and multicultural marketing strategies in the United States. He emphasizes the dual-prong approach as both a business and moral imperative, given America's diverse demographic landscape.
John outlines the growth potential and critical nature of connecting with multicultural consumers authentically and relevantly. He also addresses the structural and cultural challenges of implementing inclusive marketing effectively within organizations. The conversation covers…
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