Latest / Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
Transforming Brands Through Cultural Truths with Mark Edmonson
Mark Anthony Edmonson, Chief Marketing Officer of GoGo squeeZ North America, shares powerful insights on emotional brand building, AI-driven marketing, and leading in a market that’s in perpetual beta.
With more than 25 years of experience shaping global brands at Procter & Gamble, Campbell Soup Company, and now GoGo squeeZ, Mark shares hard-earned marketing wisdom from the front lines of CPG. He explains why CMOs must focus on substance over hype, how to separate fleeting trends from lasting consumer truths, and why AI should act as an insight synthesizer—not a replacement for human empathy…
The skinny
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