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The Power of Mental Availability in B2B and B2C Marketing with LinkedIn's Nicole Moreo
Nicole Moreo, Head of Customer Insights for North America at LinkedIn, deconstructs the complexities of modern marketing in both B2C and B2B landscapes. Nicole explains that the primary role of insights is to close the gap between what brands think their audience wants and what they actually care about. The conversation explores the pitfalls of data overload, the diminishing returns of hyper-segmentation, and why chasing clicks is a flawed strategy.
Nicole introduces the powerful concept of "mental availability"—the idea that a brand's relevance is defined by its ability to create a lasting…
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