How Synthetic Audiences Are Changing Consumer Research | A Cultural Fluency Makers Compilation

Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence · Oct 15, 2026 · 27m · transcript

Synthetic audiences are changing the way brands approach consumer research, offering new ways to test ideas, accelerate learning, and generate insights. But as these tools evolve, questions remain about their accuracy, their ability to capture cultural nuance, and where human research is still essential.

In this special compilation episode of Cultural Fluency Makers, David Wellisch brings together marketing and insights leaders to explore the opportunities and limitations of synthetic audiences. From grounding AI models in real consumer data to identifying potential bias and preserving the…