Latest / Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
How to Thrive In The Age of Influence - Tina Tonielli - Cultural Fluency Makers - Episode # 001
In this episode, Tina Tonielli, the US and North American Lead, Consumer and Business Insights and Analytics at Haleon, joins host David Wellisch to discuss the evolution of inclusive marketing in response to America's changing demographic landscape. Emphasizing the importance of inclusive rather than targeted marketing, Tonielli highlights the necessity of understanding diverse consumer groups to stay competitive. She shares strategies like the cultural fluency audit to ensure authentic and effective marketing. Tonielli also discusses the potential of generative AI in revolutionizing…
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