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Legacy Reborn: Purpose, Trust, and Transformation with Keith Clark
Keith Clark, Chief Marketing Officer of Mutual of Omaha, shares powerful insights on bridging generational gaps, the strategic value of "structural freedom," and why trust remains the ultimate currency in a skeptical market. With a career spanning 17 years on the agency side before moving in-house, Keith draws on his deep experience with globally recognized organizations like the US Navy and USAA to explain how to modernize legacy brands without losing their historical soul. He details the successful revitalization of Wild Kingdom, illustrating how to transform a 1970s nostalgia play into a…
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