Latest / Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
Lizzie Cohen & Radhika Duggal on Culture, Fans, and the Future of Soccer
Lizzie Cohen, Senior Vice President of Strategy and Business Intelligence, and Radhika Duggal, Senior Vice President and Chief Marketing Officer at Major League Soccer (MLS) unpack how cultural intelligence is shaping the league’s growth strategy, both on and off the pitch.
The conversation explores how MLS balances hyper-local cultural fluency with national and global ambitions, how data-driven insights inform marketing, and why authentic community connections are the true growth engine of the league. Lizzie and Radhika discuss the critical partnership between analytics and marketing, the…
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