Latest / Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
Smashing Success: How Alvaro Luque Turned a Commodity into the #1 Preferred Brand in the Country
Alvaro Luque, the President and CEO of Avocados From Mexico, is credited with transforming a brandless commodity into a cultural icon and the leading avocado brand in the U.S. The discussion delves into Alvaro's journey and the innovative strategies he employed, such as taking a CPG (Consumer Packaged Goods) approach to marketing fresh produce and making Avocados From Mexico the first fresh brand to advertise in the Super Bowl. He explores the critical role of cultural intelligence and inclusive marketing in today's diverse and often polarized consumer landscape, and he emphasizes the…
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