Latest / Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
Customer Data vs. Consumer Understanding: The Difference That Drives Growth | Catherine Berger
As marketing teams race to adopt AI, Catherine Berger argues that human curiosity and cultural understanding matter more than ever. In this episode of Cultural Fluency Makers, David Wellisch sits down with Catherine Berger, VP of Marketing Transformation and Services at Grupo Bimbo, to explore what it really takes for legacy brands to stay culturally relevant in a rapidly evolving consumer landscape.
From building emotionally resonant brands to balancing AI-powered efficiency with human creativity, Catherine shares a candid look at the future of marketing transformation inside one of the…
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