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Leading Through Passion and Connections in Marketing | Cheryl Guerin
What does it take to build a global brand that connects with people on a deeply personal level?
Award-winning marketing leader Cheryl Guerin, Executive Vice President of Global Brand Strategy and Innovation at MasterCard, shares how the company creates emotional resonance by focusing on what consumers truly care about—like music, sports, and travel. From major partnerships with the GRAMMYs to immersive experiences with Live Nation, Cheryl breaks down how passion-based segmentation drives deeper engagement.
She also dives into the transformative role of AI in modern marketing, including tools…
The skinny
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