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Beyond the Buyer: The Power of Cultural Intelligence in Marketing with Tobias Puehse
The key to better marketing isn’t understanding customers. It’s understanding people. In this episode of Cultural Fluency Makers, Tobias Puehse, SVP of Insights & Intelligence at Mastercard, explores what it truly means to understand people, not just as customers, but as complex, values-driven individuals. He unpacks how cultural intelligence goes beyond data, blending human insight, behavior, and technology to create more meaningful brand connections.
From the shift toward intentional spending to the growing importance of aligning with people’s values, Tobias explains how brands can turn…
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