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Navigating Cultural Relevance in Modern Marketing - Marissa Solis - Cultural Fluency Makers - Episode # 004
This week's episode of Cultural Fluency Makers features Marissa Solis, the Senior Vice President of Global Brand and Consumer Marketing at the National Football League (NFL).
Marissa discusses how changing demographics in America require marketers to focus on inclusive and personalized marketing strategies. She emphasizes the importance of understanding diverse consumer segments and creating personalized connections.
Marissa outlines challenges such as data privacy and the necessity to balance technology with human-centric storytelling. She shares insights on cultural relevance, noting that…
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