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Navigating Global Brand Strategy - Lauren Flanigan - Cultural Fluency Makers - Episode # 009
Lauren Flanigan, the head of Global Brands Refreshment Categories at Mondelez International, talks about the critical role of inclusive marketing in today's diverse and dynamic cultural landscape.
Lauren emphasizes that inclusive marketing is vital, not just as a token gesture, but as a core business strategy that drives strong results and authentic connections with consumers. Using examples from brands like Nike and Oreo, she underscores the importance of authenticity, consistency, and leadership buy-in to effectively implement inclusive marketing.
The conversation also covers the…
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