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Stop Designing for One Market: Global Marketing with Natalie Wills - Cultural Fluency Makers
What if the most important marketing skill isn't creativity or data fluency, but the ability to genuinely understand people who are nothing like you?
Natalie Wills has spent her career building brands that feel native to the cultures they serve. As SVP of Marketing and Creative at Expedia Group, she oversees a portfolio spanning Expedia, Hotels.com, and Vrbo, managing brand strategy across dozens of markets, with a philosophy rooted in local insight, diverse teams, and the courage to actually listen to consumers.
In this episode, Natalie joins host David Wellisch to explore what it really…
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