Latest / Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
How to Spot a Cultural Shift Before Everyone Else with Lipton’s Reshma Dhati
Culture moves at the speed of a social feed. Corporate innovation rarely does.
In this episode of Cultural Fluency Makers, David Wellisch sits down with Reshma Dhati, VP of Marketing, North America at Lipton Teas and Infusions, to discuss how brands can stay culturally fluent in a rapidly changing consumer landscape. Drawing on experience across Lipton, Tazo, Absolut, Malibu, PepsiCo, and Unilever, Reshma shares how marketers can identify meaningful cultural shifts, build authentic consumer connections, and innovate without chasing every trend.
The conversation explores the difference between…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.