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Future-Proofing Brands - Valda Coryat - Cultural Fluency Makers - Episode # 006
In this insightful and dynamic episode, David interviews Valda Coryat, the Vice President of North American marketing for condiments and sauces at McCormick and Company. Valda shares her expertise and discusses how the rapidly changing demographic and cultural landscape in America affects marketing strategies.
She emphasizes the importance of inclusive marketing and cultural fluency for the longevity and success of brands. Valda draws from her extensive experience with top brands and touches on topics like the evolving role of multicultural marketing, the necessity of authentic engagement…
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