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AI and Authenticity in Marketing - Aarti Bhaskaran - Cultural Fluency Makers - Episode # 008
How can brands achieve true authenticity in an increasingly diverse world?
Aarti Bhaskaran, Global Head of Research and Insights at Snap discusses her extensive experience and perspectives on inclusive marketing in today’s evolving cultural and demographic landscape. Aarti critiques the term "inclusive marketing" and advocates for putting the consumer at the center of marketing strategies, rather than simply checking demographic boxes.
Aarti highlights the increasing diversity across generations and emphasizes the importance of authenticity in brand messaging. She shares insights into Snap’s…
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