Latest / Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
Mastering the Mix for Cultural Relevance: Data, Creativity, and the 80/20 Rule | Kevin Sherlock
Kevin Sherlock, Vice President of Marketing/General Manager, Laundry (ARM & HAMMER, OxiClean & Xtra) at Church & Dwight, to discuss the rapidly evolving landscape of brand management. With over 26 years of experience, Kevin shares his perspective on why cultural intelligence has shifted from a luxury to an absolute necessity for brands hoping to survive in today's fragmented and polarized marketplace. He dives deep into the challenges of allocating marketing dollars across diverse demographics and channels, explaining why brands must prioritize their "biggest bets" rather than trying to be…
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