Shows / The Future of Fandom
The Future of Fandom
In today’s digital world, engaging fans isn’t optional—it’s everything.
Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive…
Episodes
The Future of FandomUnified, Not Bolted Together: The Real Fan Infrastructure Playbook
Within five years, sports teams will take full control of their content and become the main place fans go to watch, play and buy. The organizations wiring…
The Future of FandomHow College Sports Programs Turn Casual Fans Into Daily App Users
Get an 18-year-old to download a pro sports app, and you've got a fight on your hands. Get them to download their college's app freshman year, and you might…
The Future of Fandom3 Trends to Watch at IBC 2026
AI is the word on every badge at IBC this year, but almost no sports organisation has actually put it into production at scale. If you're staring down a show…
The Future of FandomITV's Head of Generative AI: Why the Best Ideas Come From Bench Conversations, Not Board Meetings
Broadcast content is about to stop being something you just watch, and this ITV exec built the team proving it. Every broadcaster is racing to add generative…
The Future of FandomFan Engagement Beyond Borders: Why Demographics Are the Wrong Starting Point
Most media companies are still building for an audience that no longer exists. Demographic boxes - Hispanic or American, soccer or football, Spanish or English…
The Future of FandomFirst-Party Data, Bigger Sponsorship: The Fan Intelligence Stack Sport Is Still Missing
Sport's sponsorship model hasn't fundamentally changed since the 1960s. The data most organisations hold about their fans isn't connected to the products those…
The Future of FandomFrom Wimbledon to Wembley: Alexandra Willis on Rewriting the FA's Digital Playbook
The Football Association wrote the laws of the modern game. It has governed English football for 160 years. And until this year, it had never had a Chief…
The Future of FandomThe Club That's Building Football's AI Blueprint - and It's Not in the Premier League
Most football clubs are talking about AI. Almost none of them are doing it properly. Stuart Fenton is the first-ever Head of AI at a professional English…
The Future of FandomHow to Build a Sports League, a Brand and a Fan Base All at Once
Most women's sports leagues copy the men's playbook. The Netball Super League is writing its own, and it's working. What happens when you have 3 million people…
The Future of FandomHow NASCAR is Winning Over the Next Generation of Fans - Media Rights, Original Content & What's Next
NASCAR is rewriting the playbook on how a legacy sport stays relevant in a fragmented media landscape. Struggling to balance a loyal core fan base with the…
The Future of FandomBeyond the Like Button: Meta's Rob Pilgrim on the Next Era of Fan Engagement
In this special episode, recorded at Meta's London office, LiveLike founder and CEO Miheer Walavalkar sits down with Rob Pilgrim, Head of Sports Partnerships…
The Future of FandomThe Missing Layer in Sports Streaming: Ari Evans from Maestro on Personalization, AI, and Fan Funnel
Maestro has spent nearly a decade pulling the media industry toward a more interactive, personalized future - often years before the market was ready. In this…
The Future of FandomReach Matters: Brian Lawlor on Rebuilding Local Fandom and the Rise of Women’s Sports
Sports fandom doesn’t grow behind paywalls. In this episode of Future of Fandom, we’re joined by Brian Lawlor, President of Scripps Sports, to unpack how mass…
- The Future of Fandom
From Data Provider to Experience Enabler: Sportradar's Evolution
Sportradar has evolved far beyond being just a data provider, they've become a full-stack experience enabler spanning streaming, betting engagement, and sports…
The Future of FandomBehind the rise of E1 Series with Laurence Boyd
In this episode of The Future of Fandom, Samuel Westberg welcomes Laurence Boyd, Chief Content and Product Officer at E1 Series. Laurence shares how E1, the…
The Future of FandomInside YES Network's fan engagement playbook
What does it take to turn passive viewers into loyal fans? In this episode of The Future of Fandom, YES Network's Vice President of Strategy & Business…
The Future of FandomMastering fan engagement with Stefanie Rapp
In this episode of The Future of Fandom, Miheer Walavalkar chats with Stefanie Rapp, SVP and Commercial Growth Officer at TNT Sports, about balancing authentic…
The Future of FandomHow Yahoo Reimagined Fan Engagement
How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar…
The Future of FandomInside the Future of Fan Experiences
LiveLike takes listeners inside SportsPro AI and Leaders Week for a behind-the-scenes look at how AI is revolutionising the sports and media landscape. In this…
The Future of FandomHow Recast is Redefining Digital Content Monetisation with Andy Meikle
How can clubs, leagues, and content creators monetise digital assets without pushing away fans? In this episode of The Future of Fandom, Samuel Westberg…
The Future of FandomWhat is the Future of Fan Loyalty in a World of AI?
In this special edition of The Future of Fandom, the mics are turned around as hosts Miheer Walavalkar and Samuel Westberg become the guests. They dive deep…
The Future of FandomBuilding Loyal Fans Beyond the Broadcast with Peter Hutton
In this special episode of The Future of Fandom, hosts Miheer Walavalkar and Samuel Westberg sit down with sports media veteran Peter Hutton to explore the…
The Future of FandomThe Future of Fan Attention in Live Streaming with Bo Han from Transmit
In this episode of The Future of Fandom, Miheer Walavalkar, CEO and co-founder of LiveLike, sits down with Bo Han, Chief Commercial Officer at Transmit, to…
The Future of FandomHow TMRW Sports is Reinventing Fan Loyalty with Kara Baker from TMRW Sports
Kara Baker, Senior Director at TMRW Sports, joins Miheer Walavalkar, CEO and co-founder of LiveLike, to unpack how TGL (Tomorrow's Golf League) is redefining…
The Future of FandomFirework Chief Business Officer Jason Holland on How to Light a Fire Under Next Gen Consumers
Today on The Future of Fandom, we present the finale for our 2022 run of episodes. And hey, what good is a finale without a little Firework show? On this…
The Future of FandomUSTA Chief Brand Officer Amy Choyne on How to Serve a World Class Next Gen Fan Experience
Today on The Future of Fandom, we serve up an open conversation about tennis. On this episode we explore how the US Tennis Association, or USTA, is crafting…
The Future of FandomUS Soccer Chief Commercial Officer David Wright on Making a Pitch for Fans at the World Cup and Beyond
Today on The Future of Fandom, we get out on the pitch ahead of the World Cup. On this episode we got to sit down with US Soccer to think through their…
The Future of FandomPointsBet SVP Content Liam Roecklein on How to Improve Your Odds of Winning Fans on Social
Today on The Future of Fandom, we get to read a few pages from a sportsbook via a content juggernaut. On this episode we look at PointsBet and the way it…
The Future of FandomShopkick EVP Brittany Billings on How to Fuel Fandom from Couch to Cashier
Today on The Future of Fandom, we dive deep into the behavioral mechanics of purchase. You’ll enjoy an ever-so-slightly nerdy illustration of the next-gen…
The Future of FandomStockX CMO Deena Bahri on the Next Gen Experience and How to Own It
Today on The Future of Fandom, we deep dive into the next gen experience – and how to Own It. On this episode we take a look at StockX and how it stays ahead…
The Future of Fandomtalkshoplive CEO and Co-Founder Bryan Moore: Let's Get Shoppable!
Today on The Future of Fandom, we’re live! Well, not really, but we talk a lot about being live. On this episode we learn about the ever-evolving world of live…
The Future of FandomRally Co-Founder Rob Petrozzo on How to Let Your Superfans Tell Your Story
Today on The Future of Fandom, we explore how to let super fans tell your story for you. On this episode, we take a look at Rally and how it creates shareable…
The Future of FandomExtend Founder & CEO Woody Levin on Protecting the Future of Your E-Commerce Experience
Today on The Future of Fandom, we protect you, starting with your stuff. On this episode, we explore how Extend is building and borrowing fandoms in the name…
The Future of FandomFundbox Head of Brand & Content Marketing Cameron Maxwell on Fostering Fans from the Small Side of Small Business
Today on the Future of Fandom, we explore an explosion of entrepreneurialism. On this episode, we chat with Fundbox about how to build and retain communities…
The Future of FandomAge of Learning Chief Innovation Officer Sunil Gunderia on How to Teach the Newest Class of Consumers
Today on The Future of Fandom, we teach you a lesson. On this episode, we learn about the consumerization of education and its future at the primary level with…
The Future of FandomDave CMO Michael Goodbody on Building a Better Bank for All Humans
Today on The Future of Fandom, we bank for humans. You're a human, right? Well, then you're going to love this. On this episode, we explore how Dave is…
The Future of FandomLadder VP of Marketing Olivia Borsje on Ensuring Your Customers Are Set for Life
Today on The Future of Fandom, get a life, or at least some insurance for it. On this episode we learn about some terms of digital engagement as a startup with…
The Future of FandomBetterment CMO Kim Rosenblum on Crafting Brand Love via a Common Enemy
Today on The Future of Fandom, we craft brand love, find a common enemy and talk a little bit about SpongeBob. Together we'll explore how Betterment is setting…
The Future of FandomPublic.com GM of IR Innovation Katie Perry on Leveling Up Investor Relations
Today on The Future of Fandom, we quit chasing memes and level up our understanding of the market. On this episode, we get a look at how Public.com is…
The Future of FandomRakuten CMO Dana Marineau on How to Earn a Cart Full of Fans
Today on The Future of Fandom, earn some cash! Or earn some back, anyway. On this episode, we go shopping with Rakuten to learn about might be on the horizon…
The Future of FandomRoofstock CMO Suresh Srinivasan on Building a Neighborhood of Investors
Today on The Future of Fandom, we make ourselves at home -- or at least make a portfolio of them. In this episode, we rent some time with Roofstock and their…
The Future of FandomYieldstreet CMO Wittney Rachlin on Investing in an Alternative Future
Today on The Future of Fandom, we diversify our understanding of investing and provide some alternatives to watching stock tickers with Yieldstreet via their…
The Future of FandomLedn Co-Founder & CSO Mauricio di Bartolomeo on Building Decentralized Community
Today on The Future of Fandom, we'll tiptoe into crypto and its passionate worldwide following with Ledn Co-Founder and Chief Strategy Officer, Mauricio Di…
The Future of FandomElysian Park Venture Partner Pete Vlastelica on Investing in How Fans and Entertainers Connect
Today on The Future of Fandom, get invested in the ways cheering for your favorite performer has evolved over time, from idol worship to surrogate coaching and…
The Future of FandomQisstPay Co-Founder & CEO Jordan Olivas on Checking Out Tech-Savvy Shopping
Today on the Future of Fandom, we one click check out how consumers around the world are shopping faster, and what that means for fans here in North America…
The Future of FandomBoston Red Sox CMO Adam Grossman on the Broadening and "Bespoke-ing" of the Baseball Fan Experience
Today on the Future of Fandom, we step into the batters box with the Boston Red Sox and their Chief Marketing Officer, Adam Grossman. Adam explains how a…
The Future of FandomPaceline Founder & CEO Joel Lieginger on the Fusion of Financial and Physical Health
Today on the Future of Fandom: how'd you like to get paid for being fit? Today we predict the future with Joel Lieginger, Founder & CEO of Paceline. Paceline…
The Future of FandomNASCAR Chief Digital Officer Tim Clark on Racing for the Next-Gen Fan
Today on The Future of Fandom, ride along as one motorsports brand races ahead in the digital landscape. My name’s Adam Conner, I’m your host, and our specific…
The Future of FandomThe Future of Fandom: A New Podcast by LiveLike
As the world’s biggest brands race to convert their users into fans -- and fans into diehards -- a clear, crucial question stands out: What is the future of…