Rakuten CMO Dana Marineau on How to Earn a Cart Full of Fans
Today on The Future of Fandom, earn some cash! Or earn some back, anyway. On this episode, we go shopping with Rakuten to learn about might be on the horizon for online and in-store shoppers alike via their Chief Marketing Officer Dana Marineau.
Obviously over the last two years, we've seen shopping change a lot, being forced out of stores similarly, forced brands to think harder and fast about how to create better digital experiences, partnerships, and new way a to showcase product. Now that COVID seems to be on the decline, consumers continue to demand high-quality e- (and now hybrid)…
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