How TMRW Sports is Reinventing Fan Loyalty with Kara Baker from TMRW Sports
Kara Baker, Senior Director at TMRW Sports, joins Miheer Walavalkar, CEO and co-founder of LiveLike, to unpack how TGL (Tomorrow's Golf League) is redefining digital fan engagement. This new indoor golf league created by Tiger Woods and Rory McIlroy crafts immersive experiences to monetising user journeys, and Kara shares what it takes to build a next-gen sports league for younger audiences. Discover the strategies behind TGL's explosive debut and what's next for community-driven fandom.
What You'll Learn in This Episode
>> Why TGL prioritised education and user data in its launch season
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The skinny
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