Shopkick EVP Brittany Billings on How to Fuel Fandom from Couch to Cashier
Today on The Future of Fandom, we dive deep into the behavioral mechanics of purchase. You’ll enjoy an ever-so-slightly nerdy illustration of the next-gen, couch to cashier journey with our guest Brittany Billings. Brittany is the EVP of Marketing & Strategic Markets at Shopkick, and brings some commerce insight to the show that most can’t even provide.
When you think about learning who your customer is, most brands will look to their social analytics and their receipt-level purchase data. Not a whole lot is captured, at least with true attribution, about their interim activity, that which…
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